Subsurface Dynamics is an advanced reservoir engineering and geoscience consulting firm that provides a full spectrum of data and geophysical services.
LOGO + BRANDING
COHESIVE + SCALABLE IDENTITY
Pulling inspiration from the nature of the business, the solutions it provides, the industry it serves, as well as its unique story, the official logotype exhibits an icon or an emblem by incorporating symbols such as a layered globe, the Sine wave, and the initials of the company name — paired with an elegant wordmark that features a classic font to maintain an understated simplicity and visual harmony.
CORPORATE WEBSITE + DIGITAL CONTENT
Produced a tailored and branded corporate website with interface and experience designed around how the user reacts in the information environment. By considering market standards, understanding the vision of the firm, and blending in new ideas and tried strategies, a bold and futuristic visual narrative and aesthetic were implemented through digital design and web content to reflect the brand’s mission, capture organic attention, and push the industry at the edge of creativity without compromising utility and function.
RESPONSIVE + INTERACTIVE
To lay a concrete digital foundation and set a sturdy online presence is to be easily discoverable, seamlessly accessible, and intuitively navigable. Hence, the SSD website is built from concept to development with user engagement in mind, and optimized to be congruent with the most prevalent browser layouts and device orientations.
From curating imagery, iconography, and typography to creating multi-dimensional graphics, animated illustrations, and motion pictures, each component in the visual hierarchy and information architecture is designed to provide smooth navigation via strategically positioned menus, interactive way-finding cues, and engaging marketing elements that deliver a pleasant and satisfying experience with every visit.
DYNAMIC CONTENT + PRODUCT BRANDING
As SSD thrives with its new identity, the scope of work has also expanded since, encompassing product logo and brand development, custom landing pages, and various optimization efforts to improve website performance and content engagement, amplify searchability, and generate quality leads.