LOGO + BRANDING
Brand-cohesive product identity
The logo icon’s foundation is derived from the Greek digraph or ligature æ, rooted in Latin and Latinized Greek. Incorporating the Sine Wave, similarly used in the corporate logo, not only unifies the product and company branding but also highlights the specialization in data and engineering. And to convey a recognizable visual message through the logo, enclosing the main icon in 2 rings represents technology, the encompassing of a target or a spot, and an Aegis or a Shield — a symbol of the Greek Goddess of wisdom and war, Athena. The overall design of the icon can also be seen as a wax seal or a modern-day stamp to embody the product and the company’s focus on information or knowledge.
PRODUCT LANDING PAGE + CONTENT
The design and development of the product landing page and creation of content that integrates the finalized logo and branding system, such as realistic mockups of ATHENA’s interface, product brochure, logo reveal video, software promotional video, and copies for marketing. Incorporated symbolic components to creatively convey the story and personality of the brand with a modern minimalist interface by curating a light, airy, and neutral palette, not only to channel classical Greek aesthetics but also to emphasize the contrast between the product landing page and corporate website.
Responsive. Interactive. Goal-driven.
Developed an effective product landing page by designing an intuitive User Experience (UX) system and brand-consistent User Interface (UI) that functions and leaves a lasting impression, paired with a content strategy for the landing page that is focused on identifying the current and long-term goals of the product, understanding its specific benefits and value propositions, and translating those into dynamic content and fixed components to support those milestones.