MEDIA RELATIONS + CONTENT MARKETING
As an industrial B2B company serving international clients and technical users with certified and regulated air transport products, a tried and tested marketing initiative was utilized to effectively establish a brand presence and market specific products to such niche consumer profiles by producing media relations content such as press releases and creative ads on aviation magazines, paired with digital and online efforts including email and social media marketing.
AD CREATIVES + ILLUSTRATION
Monthly advertising creatives and multimedia product illustrations were designed and developed for Aerotex published across different industrial sites and aviation journals that also streamlined various communication processes between entities in production, certification, and marketing aspects.
WEBSITE + PRODUCT LANDING PAGE
RESPONSIVE DIGITAL INTERFACE
+ SEAMLESS USER EXPERIENCE
The web pages are uniquely designed with tailored graphics that reflect the identity of the brand, developed with intuitive front-end interface in mind, and built to deliver a seamless user experience. Ensuring these also required a keen focus on responsive design to deliver a uniformly meaningful user experience across various platforms and devices.